We can conclude from this vision that the product experience we wanted to create should be something that engages people to participate and makes them willing to share. Therefore, in the following research, we investigated the corresponding user behaviors.

From UX designer's perspective, I need to understand what users' needs can be satisfied by sharing in order to make users and business co-create value, so I use the above mentioned products with similar features to test with users to understand their needs when using the sharing feature. I also followed up with directed-storytelling to understand users' motivation when sharing.

With the research findings in mind, I invited the AI engineers to brainstorm solutions together. I presented the research findings to the AI engineers, and they provided the scope of the AI model's functionality. We came up with as many ideas as possible, and then discussed the feasibility.

Ideation workshop with AI engineers

Considering the launching time constraints, I decided to prioritize the collaborative serial writing - the AI model's functionality has the ability to continue generating the following based on the previous and provided directions, combining this functionality with the writing community so that users can post their novels to invite others to continue, as well as continue others' novels to form an interactive and well-connected community.

Regarding the core features of serial novel writing and sharings, I have further improved other features and refined the interface design, resulting in the complete user workflow as follows.

Due to time constraints at the time of the first launch, the form of social media sharing was not something we had considered in depth. The company's stakeholders asked for a design that would increase the click-through rate of social media posts. So I did a round of iterations on the sharing format.

To gain insights into how users interact with and perceive current sharing forms, I conducted a user testing phase with this feature. This involved a contextual inquiry with 8 participants and a closed beta testing involving 20+ internal employees.

After testing with internal staff and consulting with stakeholders, we decided to use posters instead of hyperlinks for public sharing, as well as updated hyperlinked cards for sharing within chat boxes.

In working on the AI novel generation product, a key takeaway for me as a UX designer was the harmonious alignment between business goals and user needs. This project underscored the importance of creating a product that not only serves the company's objective of spreading its influence but also resonates with the users by providing an engaging and enjoyable experience. By integrating AI technology for novel generation, we catered to the users' desire for novel and entertaining content, which in turn encourages them to share their experiences with others. This sharing not only enhances user engagement but also naturally extends the company's reach and impact, demonstrating a symbiotic relationship between business objectives and user satisfaction. The process of identifying and addressing user needs was instrumental in shaping a product that is not just a tool for business growth but also a source of delight and engagement for its users. This experience reinforced the idea that when user needs are met with innovation and empathy, it naturally aligns with and furthers business goals, creating a win-win scenario.